Let your website pricing fall out of line with your brick and mortar prcing: Pay $3000NZD

8 03 2005

Tony’s Vineyard was fined $3000NZD by the New Zealand Commerce Commission for having an out of date website.  The prices on the site didn’t match what they were at the restaurant.  When people complained over a period of 6 months, nothing was done.  Fined!  I’d like to think that in a dispute over pricing that the company should have to honour it’s present lowest advertised price. 

People don’t realize that having a website is not simply “Put it up, and the masses will come”  You need to give it some attention, change it as required and make it reflect reality 🙂

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